Project definition
This project is about redesign the website of the client, Pets Wonderland. For the index page, it contains some of the links of the product and stuff. a lot of information mainly are Pop outs.
Current Site’s Analysis Goals
This site is for provide information. For example, location, contacts, products, service and promotions. The area that need improvement is the main page. Which is contain too much of information that user did not know where to focus.
Client’s Analysis
Founders of Pets Wonderland is Mr Chew Boon Kee. He notice that most of the pet store only selling pets/animals. The first Pets Wonderland outlet was opened in 2001 in MidValley Megamall occupying a floor space of 8,000 square feet, perhaps the largest pet store in Asia at that time. The Pets Wonderland job application form states, “Only pet lovers need apply”
The selling point of this client is, it have pet store with fish, dogs, cats, small animals and related food and accessories with over 15,000 products. Other than selling products, they also provide grooming service.
Short & Long-term Site Goals
Some of the info in the main page can be change such as promotion items , the latest news and pictures. In order to attract customer's attraction we must some how design the banner better and eye catchy, Informations that cannot be change is the history of the client.
Target Audience
Mainly target audience are pet lovers, for a pet lover they will check out the website every now and then for new product and promos even members can discuss their matter in the forum itself.
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